GDM Marketing Solutions Gray Digital Media will deliver results and help your business thrive.
Customized Digital Marketing Solutions

Customized Digital Marketing Solutions

At GDM, we understand that you're the expert in your field. That's why, before we propose any digital marketing campaign, we meet with you to discuss and understand your business better.

Once we've gained insights into your business and marketing objectives, we conduct thorough research and develop strategies to identify the digital solutions that align best with your needs. Then, our experienced digital specialists craft and execute campaigns aimed at exceeding your expectations.

But our commitment doesn't end there.

Our team continuously monitors your campaign's performance, providing detailed reports and using the data and your feedback to optimize strategies. If a particular approach isn't yielding the desired results, we're proactive in finding alternatives that will deliver the outcomes you're looking for.

The Customer Journey Connect with your customers & your future customers

We Provide Digital Solutions for Every Stage of the Customer Journey

At GDM, we align your goals with full-funnel solutions that are built to grow your business.

We design a customized marketing plan with the right mix of digital products tailored to your specific needs.

GDM Marketing Solutions

Build Awareness Local News Sites & Apps

Inform and engage qualified, local users through high-impact advertising served on trusted news and weather outlets in 114 markets nationwide.

  • Benefit by pairing commercials on Gray’s local television stations with digital ads on their digital platforms for long-term branding.
  • Build trust while getting the frequency needed to increase brand recall with a well-informed audience.

Build Awareness Streaming TV

Build Awareness with Streaming TV.

  • Streaming TV dominates media, making long-form video crucial for reaching customers. Stand out with our top-tier Streaming TV advertising solutions.

Streaming TV Advertising:

  • Our platform connects you with 125+ trusted publishers, ensuring wide reach. Whether live or on-demand, your brand integrates seamlessly into viewers' experiences.

Key Features:

  • Premium Partnerships: Showcase your ads with high-quality content.
  • Targeting Capabilities: Advanced options to reach the right audience.
  • Attribution Tracking: Track website visits post-ad to optimize strategy.

Benefits:

  • Unparalleled Reach: Connect with viewers on smart TVs, streaming sticks, and consoles.
  • Brand Safety: Advertise in a trusted environment to build credibility.
  • Engagement Metrics: Access detailed metrics for data-driven decisions.

Streaming TV advertising builds awareness, engages audiences, and drives action. Elevate your brand with our platform's unique capabilities.

Unlock your brand's potential and drive results with Streaming TV advertising. Let's amplify your message together.

Build Awareness Targeted Display & Video

Build brand awareness with display ads and video pre-roll ads based on users’ behavior, interests, and location. Reach the right people in the right places at the right time.

  • Deliver ads across all devices to custom local audiences on 99% of the internet’s ad-servable inventory.
  • Cast a net over potential customers who fall within geographic parameter, have walked into a competitor location, searched topics related to your business, or have been to your website.

Spark Interest & Consideration Targeted Email

Reach customers directly in their inbox with compelling, professional creatives. Deliver your sends with intricate selections based on geography, demographics, interests, and more.

  • Access your targeted audience and build a loyal consumer base outside of your existing email list.
  • Think of email marketing as a new and improved version of direct mail. You’ll save on costs and enjoy a higher conversion rate.

Spark Interest & Consideration Paid Social Media

Drive engagement by precisely targeting your audience on Facebook and Instagram. From targeted reach to driving leads, the world’s top social media platforms deliver results.

  • Communicate directly with clients through comments, messages, reactions, and more, providing instant feedback of how your ads are resonating with the target audience.
  • Use paid social as a powerful lead generation tool, asking users to take a specific action that signals their interest in making a transaction, such as a purchase on your website.

Spark Interest & Consideration YouTube Advertising

Tap into YouTube’s 2 billion monthly users with data-driven targeting tactics that allow your video ads to be shown in full to maximize your budget.

  • Use short video ads, blended with traditional-length commercials, to reach more customers and increase awareness about your brand with memorable messages that are particularly effective on mobile.
  • Deliver your message to a custom audience, enjoy a high video completion rate, and boost your rank on Google.

Spark Interest & Consideration Native Advertising

Promote your product or service with native articles that give users the same experience they would receive while consuming a news story or other content on websites across the internet.

  • Insert your brand and advertising message within editorial feeds of premium websites to create engagement and drive consideration.
  • Consider this a perfect solution if you have a powerful brand story that’s relevant to the community.

Drive Conversions SEM / Paid Search

Find new customers and drive conversions with strategic, targeted search engine ads. Reach potential customers the moment they search for your products of services.

  • Target individuals who are ready to buy a product that you sell or a service that you offer with a 100% lead-focused campaign.
  • Get maximum exposure with paid search, with over 80% of conversions and clicks going to the top three ad positions on Google.

Drive Conversions SEO

Make your site easier to find online with Search Engine Optimization. Organic online prominence is an ongoing process and a fundamental piece to increasing online visibility.

  • Rank higher in Google searches and drive more relevant and frequent traffic to your website because it’s user-friendly and optimized.
  • Gain credibility within your industry with engaging content that can be shared and used for information searches, as well as reputation monitoring and management.

Drive Conversions Landing Pages

Maximize your campaign’s call to action by driving an engaged audience to a custom page built specifically to increase trackable conversions and form fills.

  • Increase conversions from your paid search, paid social, and other digital campaigns with a simple, eye-catching landing page that’s independent of your website.
  • Choose elements and calls to action that are tailored to generate leads and drive conversions to your business.

Build Awareness Streaming Audio

Reach your target audience precisely where they're engaged the most with our streaming audio advertising solutions. Whether it's through music platforms like Spotify and Pandora, popular podcast networks such as ACAST and iHeart, or renowned services like SoundCloud and SXM Media, we ensure your message reaches the right ears at the right time.

Key Features:

  • Precise Geographical Targeting: Pinpoint your audience by zip codes, Designated Market Areas (DMAs), or cities, ensuring your message resonates with the local communities you aim to reach.
  • Cross-Platform Reach: Your ads will seamlessly integrate into both music and podcast streams, maximizing your campaign's exposure across a variety of audio content.
  • Flexible Creative Options: Deliver your message effectively with preferred .mp3 formats, available in durations of :15 or :30 seconds. These non-skippable ads guarantee that your audience hears what you have to say.
  • Comprehensive Reporting: Gain insights into your campaign's performance with detailed reporting, similar to Over-the-Top (OTT) advertising. Track the devices and locations where your ads were served, empowering you with valuable data for future strategies.

Elevate your advertising strategy with Streaming Audio Advertising and unlock the potential of targeted, engaging campaigns that captivate your audience where they're most attentive. Let's amplify your brand's voice together.

Build Awareness Gaming

In-Game Advertising: Unlock New Audiences and Opportunities

Overview:

  • Gaming has evolved into a global phenomenon, captivating over 3.2 billion players worldwide. Embrace the power of in-game advertising to seamlessly integrate your client's brand into the immersive gaming experience, fostering deeper connections with engaged audiences.

Intrinsic Ads:

  • Intrinsic ads seamlessly blend into gaming environments, enhancing realism and engagement by appearing as natural elements like billboards or signage. Target specific geographic areas to connect with local gamers without interrupting their experience. Key features include native integration, targeted reach, a non-disruptive experience, and access to a premium game network across various genres for maximum exposure.

Interstitial Ads:

  • Complement your in-game advertising strategy with interstitial ads, delivering targeted full-screen video ads during game transitions. These ads are displayed between gameplay sections, offering a captive audience for your message. With a display end card upon video completion, you can drive further engagement and action from gamers.

In-game advertising provides a dynamic way to connect with a highly engaged gaming audience. Leveraging intrinsic and interstitial ad formats can boost brand awareness, drive engagement, and unlock growth opportunities in the gaming industry. Elevate your advertising strategy by immersing your brand in gaming like never before. Let's level up your marketing efforts together.

Video Production Design & Services We create. We innovate. We bring your message to life!
Customized Digital Marketing Solutions

It’s critical to connect with consumers on an emotional level and answer a need. Your advertising creative – whether it’s a commercial, display ad, or email – must tell a powerful, but simple story.

GDM offers professional video production services in all our markets to ensure your commercials get noticed, whether in the broadcast or digital space.

GDM also has an amazing digital design team to produce the perfect visual elements for your campaigns, allowing your messages to come to life.

Unrivaled Reporting for Digital & Broadcast Campaigns We provide the metrics that matter!

This isn’t your typical analytics report. The live dynamic dashboard allows you to visualize the performance of your digital campaigns 24/7, giving you the story behind the data.

The state-of-the-art tool delivers the reporting transparency and trust that you deserve and allows our team to optimize campaigns based on results.

Get an unparalleled level of broadcast marketing data with our in-house Edge™ Broadcast Attribution Dashboard. This milestone technology shows the impact that your television campaigns have on driving viewers to your website.

Learn what creatives, programs, schedules, and days of the week are working best.

Contact Us Let GDM help grow your business!